Director of Practice Growth Consulting MyAdvice Lehi, Utah
Pain medicine practices face significant challenges in aligning their digital marketing strategies with sustainable growth objectives. Despite investing in websites and online tools, many practitioners fail to see a return on investment due to fragmented or ineffective strategies. Overreliance on social media posting or SEO, without a cohesive plan, often leads to wasted resources, frustration, and diminished patient outreach. This issue affects a broad spectrum of pain medicine providers, from small independent practices to larger clinics. Inefficient digital marketing directly impacts patient access to care, limiting the ability of providers to connect with individuals who need their services most. This presentation addresses these challenges, emphasizing practical solutions to improve marketing efforts and patient outcomes.
Learning Objectives:
Identify the six foundational components of an effective online marketing strategy for pain management practices.
Evaluate digital marketing tactics based on cost-effectiveness and return on investment (ROI) within a limited budget.
Understand how a strong internet presence enhances the patient experience, from discovery and booking to post-treatment engagement.
Design a simple, actionable digital strategy tailored to a practice’s size, goals, and capacity—whether starting from scratch or optimizing an existing presence.
Explain how each digital element—website, local listings, reviews, social media, content optimization, and paid search—works together to drive patient acquisition and retention.
