Rachel Lemieux, n/a
Marketing Manager
n/a
Lehi, Utah
Michael Antosy, n/a
Director of Practice Growth
MyAdvice
Lehi, Utah
Chronic pain clinics operate in a highly competitive digital landscape, where attracting and converting patients increasingly depends on a practice’s online presence. Many pain management clinics struggle with outdated websites, limited search visibility, low engagement on local listings, and inconsistent patient reviews — all of which impact their ability to grow their patient base. Given that 75% of healthcare consumers judge a provider’s credibility based on digital first impressions, effective online marketing is no longer optional — it’s essential.
This case study examines two multidisciplinary pain clinics in North Carolina that partnered with MyAdvice to improve lead generation and digital engagement through strategic website redevelopment, enhanced local listings, and social media optimization. Both clinics had similar starting points: outdated websites, and the goal of increasing qualified leads through their websites.
Each clinic implemented MyAdvice’s “Signature+ Website” platform and Local Listings product. One also adopted MyAdvice’s Social Media Management solution to broaden reach. Over time, both practices experienced measurable increases in web leads, Google Business Profile interactions, and social engagement, indicating a direct correlation between digital optimization and patient acquisition. These findings demonstrate how even small to mid-sized pain clinics can drive growth and visibility by investing in cohesive digital infrastructure.
Purpose/Objectives:
The goal of this case study was to evaluate the impact of targeted digital marketing enhancements on patient lead generation and local search visibility for two multidisciplinary pain clinics. Both clinics aimed to increase inbound leads through their websites, improve Google Business Profile performance, and enhance engagement through digital channels. Specifically, the study aimed to determine whether a rapid website rebuild, combined with optimized local listings (and, in one case, active social media management), could yield measurable results within a relatively short timeframe.
By comparing lead volume and Google Business Profile analytics across a 12-month period, this study highlights the critical role of a strong digital presence in supporting practice growth, especially for pain management providers looking to differentiate themselves in crowded local markets.
Methods:
Both clinics partnered with MyAdvice in March 2022 and launched redesigned websites within 60 days. Each practice received a new mobile-optimized, conversion-driven “Signature+ Website” designed to enhance user experience and drive lead generation. Both also implemented MyAdvice’s Local Listings product, which included Google Business Profile (GBP) optimization and real-time listing accuracy management across over 60 directories. Clinic B additionally used MyAdvice’s Social Media Management service across Facebook and Instagram to improve patient education and brand engagement.
Data was tracked using MyAdvice’s Success Center analytics. Web leads were recorded monthly starting in March 2024. GBP performance was measured by views, calls, clicks, and Google Maps navigation activity. Social performance included monthly impressions, engagements, and follower counts.
While neither clinic had baseline digital metrics prior to March 2024, ongoing monthly data provided trend visibility and insight into growth over time. All data was analyzed in quarterly blocks to evaluate progression and YoY improvement. No financial incentives or patient discounts were offered during this time to artificially inflate engagement.
Results:
Clinic A:
After implementing a new website and Local Listings, Clinic A saw steady growth in web lead volume, rising from 5 leads in March 2024 to 29 in April 2025. This represented a 5.8x increase in monthly lead generation over a 14-month span. The clinic’s Google Business Profile also demonstrated strong YoY improvements in Q1:
Views increased from 1,601 (Mar 2024) to 2,297 (Mar 2025)
Clicks rose from 134 to 180
Calls grew from 122 to 126
Navigation actions jumped from 164 to 215
These gains reflect stronger local search performance and patient engagement with the practice’s online presence.
Clinic B:
This clinic adopted a similar strategy but also added social media management. Lead volume rose from just 1 in March 2024 to 18 in May 2024, with consistent monthly performance thereafter. GBP performance showed marked YoY growth:
Views increased from 2,735 (Mar 2024) to 4,030 (Mar 2025)
Clicks grew from 214 to 297
Calls remained steady at ~300
Navigation actions rose modestly from 238 to 242
Social media metrics also improved:
Facebook impressions increased from 1,878 (Mar 2024) to 2,923 (Mar 2025)
Engagements grew from 30 to 72
Followers rose from 40 to 50 over the same period
On Instagram, impressions nearly doubled from Q4 2024 to Q1 2025, while engagements improved from low single digits to 85 in February 2025.
Together, these results point to a clear correlation between enhanced digital infrastructure and increased lead generation, particularly when SEO, local listings, and social media are coordinated. Notably, both clinics reported higher engagement and improved satisfaction with their digital presence, which also contributed to a better reputation and patient experience online.
Conclusions/Implications for future research and/or clinical care:
These findings suggest that even in the absence of historical performance data, clinics can achieve measurable and sustained growth in patient engagement and lead volume through targeted digital upgrades. By aligning visual identity, SEO best practices, local listings accuracy, and social content strategies, pain clinics can build a cohesive digital presence that attracts, informs, and converts potential patients.
Future research could expand this analysis by incorporating patient acquisition cost data, clinical outcomes for digitally acquired patients, or comparisons with practices that do not employ such digital strategies. Additionally, further study into the long-term effects of AI integrations (e.g., chatbots, simulators, automated follow-up) could help shape more advanced digital strategies for pain clinics and other specialty practices.
From a clinical care perspective, the digital journey is becoming a central component of the patient experience. As consumer behavior continues to evolve, the ability to meet patients where they are — via search, maps, reviews, or social platforms — will play an increasingly important role in both access to care and its continuity. For clinics seeking to grow sustainably, this case study affirms that digital marketing should be treated as an essential component of business and clinical operations.